Chapter 9 Notes

  

Journalists tend to be liberal

  • Between 1964 and 2004, Republicans won the White House seven times compared with four Democratic victories. But if only journalists’ ballots were counted, the Democrats would have won every time

Rise of Mass Media – NEW ERA!   (TV, Internet, Print…)

  • The Selling of the President, 1968

  • Issue v Image

  • Photo op/Staged event

  • Negative campaigning

  • Mud slinging

  • Horse race coverage

VOCAB:

  • Spin

  • Media bias

  • political socialization

  • “Talking head”

  • spot ads

  • sound bite

  • Polls: exit, push

  • Trial Balloons

•Serious Issue: What IS News?

 

Propaganda

  • Name Calling

  • Transfer

  • Propaganda

  • Bandwagon

  • Testimonial

  • Card-stacking

  • Glittering generality

  • Plain Folks